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STEEL FACTORY

Branding / Visual Identity / Packaging Design / Logo Update

Steel Factory is an emerging menswear brand that focuses streetwear styles. The designs are based on minimalism, combined with a street attitude, targeting men who value comfort, quality, and individual expression. The brand's initial focus was on optimizing its logo and visual identity.

The new concept: Titanium.22Metal Titanium, is known for its incredible strength and longevity. The robust and versatile nature of titanium reflects the brand, epitomizing a blend of lasting durability and street style. The brand dedicated to delivering pieces that set trends while being durable companions for every life adventure.

Minimalist logo with scalability and versatility.The logo upgrade by stripping away any superfluous elements, achieves a sleek and clean look. This minimalist approach ensures the logo's scalability and versatility across various mediums in future, while maintaining its distinctiveness and impact.

The color scheme is inspired by titanium and the blue shade achieved after anodization.The color scheme beautifully complementing the brand name. The labels feature a gradient transitioning from metallic white to vivid blue, echoing the brand's identity while infusing the packaging with a modern twist and an avant-garde style.

Cost-effective packaging system.As the condition with a smaller order volume, I devised a packaging system allowing for the swift application of brand stickers to various box types.

Multidisciplinary Practice, Specializing in Bridging the Gap Between Brand Strategy & Production-Ready Execution.

Multidisciplinary Practice,  
Specializing in Bridging the Gap
Between Brand Strategy &  
Production-Ready Execution.